I am a senior communications professional with twenty years across journalism, corporate leadership, and strategic communications. Having spent my career on both sides: as a journalist who broke stories, and as the communications head who managed them. I understand what makes a narrative land.
My work spans crisis communications, ESG and BRSR storytelling, leadership branding, employer branding, reputation management, and digital strategy. I have worked with large conglomerates, scaling startups, and everything in between.
Today, I work as a fractional Communications Counsel, embedded enough to understand your business, senior enough to shape its narrative, and independent enough to give you unvarnished advice when it matters most.
I also continue to write as a columnist for ET Brand Equity, covering the business decisions hiding inside brand, culture, and communication, keeping me close to the live judgments brands are making in real time, not just the case studies that follow years later.
